Career Profile: Naming
The Career Profiles in Linguistics section regularly highlights career paths taken by linguists. If you would like to recommend someone (including yourself) for a future profile, please contact Career Linguist.
Laurel Sutton is one of the founders of Catchword.
She was recently profiled in this interview on 99 percent invisible, where she gives a brilliant look at how linguistics shows up in the naming world.
As she explains on her LinkedIn profile:
Founding Catchword with my partners gave me the best combination of real-world work and academic expertise that I could have wished for. Creating product names and company names satisfies my creative urges, while helping companies organize their names into a naming architecture allows me to put on my analytical thinking cap.
Read more about the applicability of linguistics to this work in this recent profile of the field of naming Mental Floss.
Laurel studied Linguistics at Rutgers and at UC Berkeley and she is also an expert blogger for Fast company.
Read more Career Profiles in Linguistics.