Laurel Sutton

Career Profile: Naming

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Laurel Sutton is one of the founders of Catchword.

Laurel SuttonShe was recently profiled in this interview on 99 percent invisible, where she gives a brilliant look at how linguistics shows up in the naming world.

As she explains on her LinkedIn profile:
Founding Catchword with my partners gave me the best combination of real-world work and academic expertise that I could have wished for. Creating product names and company names satisfies my creative urges, while helping companies organize their names into a naming architecture allows me to put on my analytical thinking cap.

Laurel studied Linguistics at Rutgers and at UC Berkeley and she is also an expert blogger for Fast company.


Other sectors profiled in the “Profiles in Linguistics” series: Corporate Social Responsibility, Knowledge Management , User Experience Research.


Read more  Career Profiles in Linguistics.

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