Research Scientist – Behavioral Methods–1502358
The Nielsen Company is the largest global measurement company in the world with unique measurement technologies, assets, and data that make it one of the most interesting and challenging places for a measurement or data scientist to work. We focus on what consumers watch, listen to, and buy in over 95 countries.
Data Science is core to what Nielsen does, and our research projects have high visibility in directly impacting the results of our business and our clients. This position is in the Behavioral Methods team within Nielsen’s Global Data Science organization. The Behavioral Methods team provides leadership and expertise across The Nielsen Company to develop innovative, statistically sound, and cost effective research methodologies in support of the strategic business initiatives. We play a pivotal role in designing best practices and approaches for data collection, respondent recruitment, and panelist retention.
- Work with cross-functional teams to design, implement, and test new consumer and audience measurement methodologies.
- Provide research support for the identification and implementation of methods and best practices to improve respondent cooperation and retention, especially among hard-to-reach populations (e.g., Hispanics, Asians, young adults).
- Assist in the design and testing of data collection methodologies for Nielsen panels and surveys, with an emphasis on electronic data collection (e.g., online, smartphones, tablets)
- Provide support for technical guidance and training of Nielsen operational teams, including Call Center and In-Person Field recruitment teams.
- Provide research support for complex cross-functional research projects.
- Provide research, planning, and budget support for large and small-scale methodology evaluations and tests.
- Use both qualitative and quantitative methods to improve survey methods and recruitment approaches.
- Balance cost, quality, and schedule requirements to design measurement methods and approaches. Adapt as needed.
- Conduct usability research to develop and evaluate web/mobile applications and other electronic materials.
- Estimate research & development costs for project budgets.
- Correspond and communicate with internal departments and external suppliers regarding complex project requirements and schedules.
- Stay abreast of procedural and technological developments in survey and measurement research methodology and changing technologies in the marketplace. Proactively identify applications of these latest developments to improve existing methods.
- Provide consultation on methodological and procedural factors that impact respondent cooperation and data quality such as questionnaire design and survey mode effects.
- Manage and analyze complex survey/panel data including developing data files, conducting quality reviews , data editing, documentation, weighting, and imputation.
- Author technical proposals, reports, and articles. Present research to internal stakeholders and at research conferences.
- Master’s degree or PhD in Social or Behavioral Sciences field such as Survey Methodology, Statistics/Sampling, Psychology, Sociology or related field or Bachelors with 3+ years research experience.
- Knowledge of survey or similar research operations including questionnaire design, cognitive interviews, sampling, and survey administration.
- Knowledge of multiple modes of data collection methods, including online and mobile surveys.
- Knowledge of mixed-mode survey designs.
- Ability to design sound methodologies within cost and operational constraints. Understanding of measurement error in data collection methods with ability to mitigate using cost effective procedures.
- High motivation with demonstrated capacity to work on multiple projects with set deadlines, under pressure.
- Collaborative team player with willingness and desire to work with global cross-functional teams of varying sizes.
- Creative aptitude and ability and desire to explore opportunities for new research innovations.
- Excellent oral and written communication skills required for presenting to and collaborating with groups of diverse backgrounds.
- Ability to explain complex research concepts to individuals without a survey research background.
- Qualitative research and analysis skills (including cognitive interviews, in-depth interviews, focus groups, etc.).
- Quantitative research and analysis skills including competence with statistical software (R, SPSS, SAS, STATA).
- Extensive experience with Microsoft Office applications (Word, Excel, Power Point and Project).
- Proficiency in Spanish (or other non-English languages) and understanding of multiple cultures.
- Knowledge of advanced cognitive or behavioral methodologies (e.g., eye tracking).
- Knowledge of large-scale, complex multi-stage surveys in Market Research or Government setting.
Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
: Statistical/ Survey Research
: North America-US-FL-Tampa Bay
: North America-US-MD-Columbia_MD
: Measurement Science