Why a linguist?

Thank you to Barb Clark at You Say Tomato for calling our attention to this wonderful article:

Why every company needs a good applied linguist

Barb explains the who (applied linguistic anthropologists ) what why and how of it in her blog post Read her full post here

WHAT
applied linguistic anthropologists can significantly contribute to a project in myriad ways which may often be beyond the initial scope or remit of the project

WHY
‘Bad’ communication, miscommunication, and misunderstanding don’t happen in a vacuum – an applied linguistic anthropologist can help show motivations for what’s being said

HOW
we bring linguistic, cultural, social, and other contextual factors relevant to the project as well as critical to understanding what’s actually happening behind and beneath all of those words we see and hear