Framing Public Health Informatics

In this podcast, linguist Dr. Marissa Fond, the Assistant Director of Research at the FrameWorks Institute, talks about how she and her team develop communication strategies that help professionals (in this case public health informaticians) to describe their work.

http://phii.org/blog/explaining-informatics

Marissa describes the challenges of conveying nuanced topics in concrete ways, and explains why metaphors can be useful communication tools. She also discusses three metaphors FrameWorks developed around public health informatics and explores how they highlight different aspects of the field.