Job: Junior Linguistics Insights Analyst with Ogilvy CommonHealth Worldwide (Parsippany, NJ)

Junior Linguistics Insights Analyst

Location: Parsippany, NJ
Areas of Service: Behavioral Insights
Position #: PCOE17-02
# of openings: 1
Links to Job Posting and To Apply: https://chm.tbe.taleo.net/chm03/ats/careers/requisition.jsp?org=COMMONHEALTH&cws=1&rid=2591

Description

Ogilvy CommonHealth Worldwide, part of WPP Health & Wellness, is committed to creativity and effectiveness in healthcare communications, everywhere. Our global headquarters are in Parsippany, NJ, with additional hubs in New York, London, Paris and Singapore. We maintain multiple additional offices in markets critical to our clients’ global aspirations. Ogilvy CommonHealth Worldwide provides marketing services including behavioral insights, content strategy and management, digital, interactive and new media services, marketing analytics and research, media planning and buying, medical education, payer marketing and market access, professional advertising and promotion, public affairs and relations, relationship marketing, sales training development, scientific communications, social media and social listening, and wellness and consumer advertising and promotion. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.

Junior Linguistics Insights Analyst

The role of the Jr. Linguistic Insights Analyst will be to collect and look at the raw healthcare-focused data, and to participate in regular meetings with staff where they will be asked to understand and be able to discuss our linguistic-based offerings. From an analytic standpoint, they will be required to review the content, including actual physician-patient interactions using social science techniques (e.g., sociolinguistics, medical anthropology) to identify best practices and gaps in communication. Jr. Linguistic Insights Analyst will also need to have a solid understanding of digital healthcare related content that would also be analyzed using these same sociolinguistic and medical anthropology techniques. Additionally, this person will be responsible for handling the program management elements related to these in-office projects, and oversee the daily program recruitment (training will be provided).

A Bachelor’s degree in linguistics is a must. Ideal candidates will have 1-2 years’ work experiences in healthcare, communications, marketing and/or market research.  Digital healthcare experience is ideal, and must be interested in healthcare as well as social sciences.

 

The Jr. Linguistic Insights Analyst will be required to:

  • Gather and review raw data including social content from manual and platform searches, in-office dialogue content, computational lexical analysis content, and other relevant data
    • Where possible, summarize data with consolidated details where appropriate
  • Participate in pitch, client, and internal project kick-off meetings
    • Expected to know capabilities, and be able to offer suggestions to teams about what can and should be done for research needs
    • Should be able to discuss value of linguistic analyses for recommended efforts
    • Interact with physicians, patients, and others to recruit them for participation in research
  • Conduct social research
    • Set up queries
    • Get them optimized with vendor partner
    • Conduct content and sociolinguistic analyses
    • Develop report drafts to share with senior members on the team
    • Provide preliminary insights, implications, and recommendations
      • Work with extended teams to enhance the insights, implications, and recommendations
    • Produce reports ready for internal-team review
  • Organize and analyze ethnographic research in healthcare settings (in-office) and patient settings (in-home)
    • Assist in the development of documents to be submitted to an Institutional Review Board (we will provide training on this)
    • Speak with physicians to recruit them for in-office studies (review study criteria, questionnaire, and scheduling)
    • Review video footage to enroll participants into studies based on customized criteria
    • Quality control check (editing/reviewing against the videos) written transcripts, or relevant data
    • Analyze written transcripts and other relevant content, leveraging sociolinguistic techniques as well as taking general marketing objectives into consideration, to identify patterns in communication and report on findings
    • Work collaboratively with other Insights team members to create PowerPoint presentations and other deliverables for client meetings based on research findings and marketing/educational implications
  • Partner with Planning Team
    • Work side-by-side with planners to assist with the strategic imperatives

 

The Jr. Linguistic Insights Analyst should:

  • Be interested in applying linguistic techniques when performing market research
  • Be proficient in Excel, Word, and PowerPoint
  • Be action-oriented with the opportunity to develop a variety of skill sets and show initiative to pitch in when needed on all types of assignments
  • Have an energetic/upbeat personality and able to work in a professional environment
  • Ability to maintain flexibility as there are a number of different tasks needed to be handled depending on the project workload
  • Be detail-oriented in order to perform fine-grained textual analysis of transcripts integral to the discourse analytic process and to report findings in a clean, consistent, and concise manner
  • Work well with a small, but dedicated team, in a fast-paced, demanding work environment with some late nights
  • Have an interest in healthcare, medicine, and/or pharmaceuticals