Linguist Liz Marasco brings a conversation analytic approach to the consent conversation. Scholars in conversation analysis have known for a long time that we try to avoid using the word ‘no’. We rely on a number of other linguistic resources to ‘say no’ in order to save face. So why is this word necessary in […]

Julia McAnallen at the campfire

Thank you Julia for sharing a beautifully inspiring story of “leap and the net will appear.” Our conversation began with some great insight into the day-to-day of data analysis.  Julia shared some concrete examples which demonstrate the value of social listening – a subset of the textual analyses involved in market analysis –  including some […]