LinkedIn Company Pages

Using LinkedIn as a jobseeker Company Pages on LinkedIn contain at least three sources of information that are invaluable to the jobseeker and not easily found elsewhere: 1. Who else is following the organization. It is important to know: Whose radar screens have they pinged on? What does this reveal about their reach? How do they connect …

LinkedIn as an interaction with your ideal reader

You can’t really know who you might be talking to on LinkedIn. However, because you can’t really write anything without knowing who it is that you are writing for, what we sociolinguists think of in terms of Audience Design, you will need to make a decision about audience for your profile. Pick one! Choose an …

How LinkedIn talks about itself

The fact that LinkedIn’s “about us” section of their website is somewhat hard to find speaks volumes about their orientation as a buisness. Like Facebook, LinkedIn’s website promotes the product and service that they provide – the means of connecting- and so you have to dig to the very bottom to chase an elusive link …

The Linguistics of LinkedIn

I have been watching this presentation 20 Tips to Amplify Your Brand on LinkedIn from LinkedIn for Small Business this morning and appreciating how well LinkedIn’s way of thinking about the process of professional self-presentation is aligned with my own WaLK vision for the process of applying linguistics to the job search. First of all, …