How LinkedIn talks about itself

The fact that LinkedIn’s “about us” section of their website is somewhat hard to find speaks volumes about their orientation as a buisness. Like Facebook, LinkedIn’s website promotes the product and service that they provide – the means of connecting- and so you have to dig to the very bottom to chase an elusive link […]

The Linguistics of LinkedIn

I have been watching this presentation 20 Tips to Amplify Your Brand on LinkedIn from LinkedIn for Small Business this morning and appreciating how well LinkedIn’s way of thinking about the process of professional self-presentation is aligned with my own WaLK vision for the process of applying linguistics to the job search. First of all, […]